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The 5 Commercial Decisions That Can’t Wait Until September
July 13, 2026
For many industrial and technical companies, summer feels like a natural slowdown—but it's often the best time to prepare for a strong finish to the year. In this article, Kris Howery explores five strategic conversations leadership teams should have before Labour Day, from evaluating market opportunities and refining your value proposition to aligning Sales and Marketing and ensuring your commercial strategy is ready for Q4. Taking time to think now can make all the difference when execution ramps up in September.
Featured Accelerator Blogs
The Power of Positive Framing
December 12, 2025
At Agentive Marketing, we believe that effective communication isn’t just about what you say — it’s about how you frame it. Behavioral science shows that words don’t just describe reality; they create it. And nowhere is that more apparent than in how we inspire people to act.
Growth Creates Complexity—Strategic Messaging Brings It Back Together
June 09, 2025
In the early stages of growth, most businesses move fast. They test ideas, launch new offerings, create product names on the fly, and respond to opportunities in real-time. That’s the right mindset for a startup. But once you start hitting milestones—commercial traction, small acquisitions, or organic expansion—what got you here won’t get you there.